NO SPACE, NO CHOICE, NO JOBS
by Naomi Klein
The final section of 'No Logo' deals with various kinds of opposition and resistance to the superbrands and the kind of society they represent. This can range from the fun but ineffectual—such as parodying advertisements or throwing custard pies at Bill Gates—to the more substantive responses of Reclaim The Streets and the wider 'anti-capitalist' movement. Such activity Klein describes as 'laying the foundations for the first truly international people's movement'.